University of California, Irvine
Irvine, California, United States
Integrated Marketing Communications Plan Development
MGMT 190
Oct 14, 2019
-
Dec 13, 2019
Integrated marketing communications (IMC) are used to establish brand equity and develop loyalty among target consumers. Brand teams must communicate the key benefits of the brand to consumers and clearly articulate how the brand answers their needs. Additionally, brands must deliver tactics that reach consumers where they are, and surrounds them with brand messaging to drive differentiation, preference and loyalty. This project will deliver an IMC strategic plan for two brands.
Matches
2
Category
Communications + 2
Closed